As digital marketers, our lives sometimes appear to be hectic, disorganized, and dare I say crazy. Yet we still try to remain calm and plan for our next great campaign.
But when should we decide to stop planning, dive right in, and just go for it.
Here are a few steps you must take in order to make your digital campaign come to life:
1. Research – No plan can ever be successfully executed without having information that will help your campaign succeed. Sometimes this means looking at what your competition is doing right and what they are doing wrong. A great place to see what your competitors are upto is at Rival IQ.
2. Target – Once you have laid out who is your ideal audience is and how they would benefit from your product or your service, you need to know what platforms they live on. This is where understanding your customers needs come into play. The best way to understand your audience is to get in their head.
For example, if you are a restaurant owner, pictures of your meals will definitely entice your customers to try your next great dish.
Platforms such as: Pinterest and Instagram would be great for you to promote your good looking treats. But almost anyone can photoshop a delicious looking image. Therefore, reviews would prove to be useful as well. So you may want to consider signing up for Yelp in order to get your name spread around town.
3. Create – Now that you have a little information regarding what your competition is doing, who your audience is, and where they live – you need to create an incentive. This could be a great promotion, a giveaway, or even an informative infographic. But remember this incentive is your chance to show your brands identity, be human, make it worthwhile for the consumer to pay attention.
Lastly, be sure to include a call to action. No return on investment can be calculated if you don’t have a measurement/metric you are monitoring for. This could be mean wanting more targeted traffic to your website, increasing followers/likes, or having visitors submit their email/contact information. A great site for creating incentives is LeadPages.
4. Ready. Set. Go. Now you have researched, targeted, and created your first small campaign, all the while traveling deep through the interwebs for a successful path to take. But now you must stop planning and move full force into execution and management mode. May the force be with you.
Are you having difficultly knowing where to start in your digital marketing efforts? Having a hard time trying to guess what social media platforms your business should be on? If so, email me with your questions at: SocialSplashGuru@gmail.com